Glamazon
Spring 2011 floor-set shop concept. As a visual merchandiser, it is my job to portray the concept in a clean/creative manner so it appeals to the shopper.This includes designing wall builds, pulling in appropriate accessories, mannequin styling, and using appropriate prop placement to clearly display the merchandise. The fabrications within this trend were light weight knits, chiffon, silk and linen in muted earth tones. Black was also a key color, paired with animal and tribal prints. Details included more dressy and embellished items pulled into safari inspired elements
Projected plan-o-gram that I had originally designed for Glamazon. I later added visual hand props to the top of the shelves in the middle column and last column of red shoes that are pictured here. Also this is the main focal wall in this shop, and is divided into 6 different builds. Pictured here are three builds because the wall mirrors itself for the remaining three. Below are various pictures of the shop concept that I merchandised.
